Coaching Intelligence Intelligence
A shared space where coaches and clients transform together — with AI that captures every session and keeps the momentum going between calls.
Everything you need — together
A shared platform for coaches and clients
AI that helps both of you get more from every session.
You focus on each other. We handle the rest.
We join your sessions automatically, capture everything, and deliver insights to both of you. You get session analysis and prep notes. Your clients get summaries and reflection tools. No tech knowledge required. You both just show up and do the work that matters.
A space where clients grow between sessions
Your clients get AI-powered reflection tools to find what's blocking them, recap sessions, track their follow-through, and celebrate breakthroughs. When clients engage between sessions, every call starts stronger.
Be fully present with each other
When you're taking notes, you miss what really matters. Everything tracks automatically — goals, insights, breakthroughs — so you can give each other your full attention. Your clients feel the difference.
BANK-LEVEL
ENCRYPTION
ZERO AI
TRAINING
CONSENT
FIRST
YOU OWN
YOUR DATA
DELETE
ANYTIME
Privacy and security you can both count on
Built with consent at the core. Your shared data stays private, encrypted, and never used to train AI models. When clients know their journey is protected, they open up more — and that's where transformation happens.
Start free, grow at your pace
What happens when coaches and clients are on the same page
AI-powered insights for both of you, a shared space to track progress, and the clarity that comes from working toward the same goals together.
"Thanks to JourneyLoop, my coaching clients see the value of continuing our work together to pursue even higher goals. It's a privilege to deepen relationships with clients I've already built trust with and it also saves me time searching for new clients, allowing me to stay focused on the work that matters most."
Traditional coaching tools force you to choose between power and simplicity. Enterprise platforms overwhelm you with features you'll never use. Basic tools leave you cobbling together spreadsheets and ChatGPT prompts.
- Privacy-first security. Bank-level encryption, zero AI training on your data, consent-first design. Your clients' trust is protected.
- Clients see their own growth. Your clients get a secure portal to reflect on sessions, track goals, and see their progress. They stay engaged between calls — and come prepared for deeper work.
- Smarter preparation for both of you. Your clients get reflection tools between sessions. You get prep notes before them. Less admin, more transformation.
The typical value of these features? $3,000/year if you built them yourself. Your investment? $0/month for up to 2 clients and 4 sessions. Get started free. Upgrade when you grow.
About us
Built around the coach-client relationship
I'm Marco Lamina — a San Francisco-based software engineer who left corporate tech to build human-centered AI that amplifies coaching relationships.
Our mission
I created JourneyLoop because I saw a gap: coaches and clients wanted to work together between sessions, but had no shared space to do it. The best coaching happens when both people can see the journey clearly.
My coaching partner, Michael Shehane (executive coach and founder of InStride Leadership), discovered his own blind spots using AI analysis of his sessions. That revelation became our mission: help coaches see what they can't see about their own practice.
We're martial artists who trained together for 8 years. We know mastery comes from continuous feedback, not occasional supervision. JourneyLoop brings that philosophy to professional coaching. Meet our full team.
Made with ♥ in San Francisco
The evidence is clear
- Coaches lack time for support
- 87%
- Hours/week on admin for new coaches
- 15+
- Reduction in admin time
- 60%
- Higher retention with progress tracking
- 40%
How it works
How you and your client get started together
No integrations. No manual setup. No technical skills required. We handle client consent, automatically join your session, and set up everything for both of you.
30-Second Setup
Enter your details and your client's email. You'll both be set up together.
Consent Done Right
Your client receives a clear invitation that builds trust from day one.
Automatic Join
Once you're both ready, AI joins your sessions automatically.
Coach Freely
Focus entirely on each other while everything is captured securely.
Instant Platform
Within minutes, you both have your own dashboards — your coaching studio, their growth portal — automatically connected.
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- Do I really get full access for free?
- Yes. The free Starter Plan includes every feature — AI session analysis, client portal, goal tracking, ICF-aligned feedback, privacy-first security. The only limits: 2 clients max, 4 total sessions per month. Perfect for launching your practice.
- What happens when I grow past 2 clients?
- You'll upgrade to the Unlimited Plan at $89/month (or $890/year). That gets you unlimited clients and unlimited sessions. You can upgrade or downgrade anytime with one click.
- Is my client data really private?
- Yes. Only you and your client can access their session data - no one else, including JourneyLoop staff. Your data is protected with bank-level encryption, healthcare-grade security, and daily backups. Learn more about our security practices or visit our Trust Center for complete transparency on data handling, vendor compliance, and HIPAA readiness.
- How long does setup take?
- 30 seconds. Just give us your email, meeting link, and client's email. We send your client a consent email that explains everything and makes them feel safe. Once they consent, our AI joins your next session automatically. After the session ends, both your coaching account AND your client's portal are automatically created and fully set up. Zero configuration. Zero manual work.
- What if I'm not tech-savvy?
- If you can copy a meeting link, you can use JourneyLoop. No account creation. No integrations. No software to install. Just provide your meeting link and client's email address. We handle everything else — consent email, meeting join, transcription, analysis, and creating both accounts. All automatic.
- Can I try it before committing?
- The free plan *is* the trial. Use it as long as you want with up to 2 clients. See the full value before you ever consider upgrading.
- What makes this different from ChatGPT?
- ChatGPT requires you to manually upload transcripts, write prompts, copy-paste results, and manage everything yourself. JourneyLoop automates the entire workflow, provides coaching-specific analysis, tracks progress over time, and gives your clients a professional portal. It's the difference between a notepad and a practice management system.
- What does my client get?
- Your client gets their own private portal with AI-powered reflection tools, session recaps, goal tracking, and action items. They can explore what's blocking them, track their follow-through, and celebrate breakthrough moments. It helps them stay engaged in their growth — and you can see that engagement too.
- Why would I want my clients using AI between sessions?
- The AI doesn't coach them — it helps them reflect on YOUR coaching. Clients can recap sessions, explore what's blocking them, and track their commitments. Think of it as a smart journal that keeps them engaged in your work together, not a replacement for it. When clients reflect between sessions, your actual coaching time becomes more powerful.
Start your first coaching journey together
Join the coaches and clients who are transforming together.
Start for free. Scale when you're ready. Cancel anytime.
When you grow past 2 clients, upgrade to unlimited for just $89/month. That's less than one coaching session — for a system that handles everything.
