You teach transformation. But who teaches you?
AI-powered coaching intelligence becomes your mirror, your mentor, your path to mastery. See yourself as clearly as you see your clients.
Transforming coaching through evidence-based practice
See your blind spots with evidence
Every pattern revealed with verbatim quotes from your sessions. Know exactly what to change and why.

Transform invisible progress into measurable growth
Clients own their transformation journey with visible milestones. Coaching becomes tangible, not just helpful.

From intuition to evidence-based mastery
Track what works, what doesn't, and why. Build your practice on data, not assumptions.

The feedback loop you've been missing
Continuous improvement through objective analysis. Like having a mentor for every session.

Technology serves the relationship
AI handles the analysis so you can be fully present. Augment your intuition, never replace it.

See your blind spots with evidence
Every pattern revealed with verbatim quotes from your sessions. Know exactly what to change and why.

Transform invisible progress into measurable growth
Clients own their transformation journey with visible milestones. Coaching becomes tangible, not just helpful.

From intuition to evidence-based mastery
Track what works, what doesn't, and why. Build your practice on data, not assumptions.

The feedback loop you've been missing
Continuous improvement through objective analysis. Like having a mentor for every session.

Technology serves the relationship
AI handles the analysis so you can be fully present. Augment your intuition, never replace it.

You teach transformation. But who teaches you?
AI-powered coaching intelligence becomes your mirror, your mentor, your path to mastery. See yourself as clearly as you see your clients.

See your blind spots with evidence
Every pattern revealed with verbatim quotes from your sessions. Know exactly what to change and why.

Transform invisible progress into measurable growth
Clients own their transformation journey with visible milestones. Coaching becomes tangible, not just helpful.

From intuition to evidence-based mastery
Track what works, what doesn't, and why. Build your practice on data, not assumptions.

The feedback loop you've been missing
Continuous improvement through objective analysis. Like having a mentor for every session.

Technology serves the relationship
AI handles the analysis so you can be fully present. Augment your intuition, never replace it.
See your blind spots with evidence
Every pattern revealed with verbatim quotes from your sessions. Know exactly what to change and why.

Transform invisible progress into measurable growth
Clients own their transformation journey with visible milestones. Coaching becomes tangible, not just helpful.

From intuition to evidence-based mastery
Track what works, what doesn't, and why. Build your practice on data, not assumptions.

The feedback loop you've been missing
Continuous improvement through objective analysis. Like having a mentor for every session.

Technology serves the relationship
AI handles the analysis so you can be fully present. Augment your intuition, never replace it.

Transforming coaching through evidence-based practice
The Journey
Three stages of coaching mastery

See yourself as clearly as you see your clients
The first step to mastery is honest self-assessment. Our AI becomes your mirror, revealing patterns you can't see while you're in the moment—the interruptions, the leading questions, the missed opportunities.
- Discover your actual coaching patterns, not what you think you do
- See when you're helping versus when you're rescuing
- Understand your impact through objective evidence

Transform invisible progress into tangible growth
Move beyond "I think that went well" to knowing exactly what worked and why. Every intervention, every breakthrough, every pattern—captured, analyzed, and connected across your entire practice.
- Track which techniques create real transformation
- See patterns across all your clients and sessions
- Build your unique methodology based on what actually works

Evolve from good coach to master practitioner
With awareness and evidence comes transformation. Every session makes you better. Every client teaches you something new. You're not just coaching—you're continuously evolving your craft.
- Develop your signature approach based on proven patterns
- Confidently articulate your unique methodology
- Lead the evolution of coaching practice
Join the Coaching Evolution
For coaches brave enough to examine their practice
Direct Input on Roadmap
Shape the features that matter most to your coaching practice
Weekly Office Hours
Get support directly from Michael & Marco every week
Lifetime Founding Price
Lock in special pricing forever as an early supporter
Who's a Perfect Fit?
The Path
Your journey to evidence-based mastery
Begin Recording
Take the brave step of recording your sessions. The journey to mastery starts with honest observation.
Receive Insights
Discover your patterns, blind spots, and strengths through objective analysis of your actual practice.
Apply Learning
Use evidence-based insights to refine your approach. Each session becomes an opportunity to improve.
Achieve Mastery
Evolve into the coach you aspire to be, with continuous feedback accelerating your growth.
Built in collaboration with InStride Leadership
JourneyLoop isn't just technology—it's coaching wisdom meets engineering excellence. Every feature is shaped by real coaching sessions, tested with actual coaches, and refined based on what creates transformation.


- coaching experience
- 15+ years
- engineering excellence
- 15+ years
- collaboration
- Weekly
Questions About The Journey
What coaches really want to know
The discomfort is the point. Every master coach we know wishes they'd started recording sooner. It's the difference between thinking you're good and knowing exactly where you're great—and where you're not. The discomfort fades quickly, but the insights last forever.
Privacy is sacred. All recordings require explicit client consent. Data is encrypted end-to-end, we're HIPAA-compliant, and you maintain full control. Delete anything instantly. We never use your content to train AI models. Your sessions remain completely confidential between you and your clients.
It shows you what you can't see in the moment. How often you interrupt. When you solve problems instead of coaching. Which interventions create breakthroughs. You'll see patterns across all your sessions, discover your signature moves, and identify exactly where to improve. It's like having a mentor analyze every session with you.
Success can hide blind spots. The best coaches—like the best athletes—never stop reviewing their performance. You might discover you're even better than you thought in some areas, and have room to grow in others. Plus, clients increasingly expect data-driven insights. Stay ahead of the curve, not behind it.
Absolutely. Book a demo and we'll show you real examples from actual coaching sessions (anonymized, of course). You'll see the insights dashboard, how patterns are revealed, and what your clients would experience. Most coaches have an "aha moment" within the first 5 minutes of seeing their own patterns revealed.
Ready to see who you really are as a coach?
Join the vanguard of coaches brave enough to record, examine, and continuously evolve their practice. The future belongs to those who learn.
"Every master was once a student who refused to give up"
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