You teach transformation. But who teaches you?

AI-powered coaching intelligence becomes your mirror, your mentor, your path to mastery. See yourself as clearly as you see your clients.

Pattern analysis with evidence

See your blind spots with evidence

Every pattern revealed with verbatim quotes from your sessions. Know exactly what to change and why.

Measurable transformation

Transform invisible progress into measurable growth

Clients own their transformation journey with visible milestones. Coaching becomes tangible, not just helpful.

Evidence-based coaching

From intuition to evidence-based mastery

Track what works, what doesn't, and why. Build your practice on data, not assumptions.

Continuous feedback system

The feedback loop you've been missing

Continuous improvement through objective analysis. Like having a mentor for every session.

Human-centered AI

Technology serves the relationship

AI handles the analysis so you can be fully present. Augment your intuition, never replace it.

Transforming coaching through evidence-based practice

The Journey

Three stages of coaching mastery

AI-generated session insights
STAGE 1: AWARENESS

See yourself as clearly as you see your clients

The first step to mastery is honest self-assessment. Our AI becomes your mirror, revealing patterns you can't see while you're in the moment—the interruptions, the leading questions, the missed opportunities.

  • Discover your actual coaching patterns, not what you think you do
  • See when you're helping versus when you're rescuing
  • Understand your impact through objective evidence
Start Your Awareness Journey →
Client progress tracking
STAGE 2: EVIDENCE

Transform invisible progress into tangible growth

Move beyond "I think that went well" to knowing exactly what worked and why. Every intervention, every breakthrough, every pattern—captured, analyzed, and connected across your entire practice.

  • Track which techniques create real transformation
  • See patterns across all your clients and sessions
  • Build your unique methodology based on what actually works
Build Your Evidence Base →
Calendar integration
STAGE 3: MASTERY

Evolve from good coach to master practitioner

With awareness and evidence comes transformation. Every session makes you better. Every client teaches you something new. You're not just coaching—you're continuously evolving your craft.

  • Develop your signature approach based on proven patterns
  • Confidently articulate your unique methodology
  • Lead the evolution of coaching practice
Achieve Mastery →
Evidence-Based Coaching Evolution

Join the Coaching Evolution

For coaches brave enough to examine their practice

Direct Input on Roadmap

Shape the features that matter most to your coaching practice

Weekly Office Hours

Get support directly from Michael & Marco every week

Lifetime Founding Price

Lock in special pricing forever as an early supporter

Who's a Perfect Fit?

You have 5+ active coaching clients
You value deep relationships over volume
You're tired of admin work stealing your time
You want tech that enhances, not replaces you
Book Your Demo

The Path

Your journey to evidence-based mastery

1

Begin Recording

Take the brave step of recording your sessions. The journey to mastery starts with honest observation.

2

Receive Insights

Discover your patterns, blind spots, and strengths through objective analysis of your actual practice.

3

Apply Learning

Use evidence-based insights to refine your approach. Each session becomes an opportunity to improve.

4

Achieve Mastery

Evolve into the coach you aspire to be, with continuous feedback accelerating your growth.

Built in collaboration with InStride Leadership

JourneyLoop isn't just technology—it's coaching wisdom meets engineering excellence. Every feature is shaped by real coaching sessions, tested with actual coaches, and refined based on what creates transformation.

Marco Lamina
Marco Lamina
Engineering
Michael Shehane
Michael Shehane
Coaching
coaching experience
15+ years
engineering excellence
15+ years
collaboration
Weekly

Questions About The Journey

What coaches really want to know

The discomfort is the point. Every master coach we know wishes they'd started recording sooner. It's the difference between thinking you're good and knowing exactly where you're great—and where you're not. The discomfort fades quickly, but the insights last forever.

Privacy is sacred. All recordings require explicit client consent. Data is encrypted end-to-end, we're HIPAA-compliant, and you maintain full control. Delete anything instantly. We never use your content to train AI models. Your sessions remain completely confidential between you and your clients.

It shows you what you can't see in the moment. How often you interrupt. When you solve problems instead of coaching. Which interventions create breakthroughs. You'll see patterns across all your sessions, discover your signature moves, and identify exactly where to improve. It's like having a mentor analyze every session with you.

Success can hide blind spots. The best coaches—like the best athletes—never stop reviewing their performance. You might discover you're even better than you thought in some areas, and have room to grow in others. Plus, clients increasingly expect data-driven insights. Stay ahead of the curve, not behind it.

Absolutely. Book a demo and we'll show you real examples from actual coaching sessions (anonymized, of course). You'll see the insights dashboard, how patterns are revealed, and what your clients would experience. Most coaches have an "aha moment" within the first 5 minutes of seeing their own patterns revealed.

The future of coaching is evidence-based

Ready to see who you really are as a coach?

Join the vanguard of coaches brave enough to record, examine, and continuously evolve their practice. The future belongs to those who learn.

"Every master was once a student who refused to give up"

© 2025 Arcane Engineering LLC. All rights reserved.