Michael Shehane x JourneyLoop Case Study
From Flying Blind to Evidence-Based Coaching Across 30+ Client Journeys
"JourneyLoop has helped me process these moments in my coaching sessions as a way to understand more about myself as a coach and also a person."
Michael Shehane
Founder of InStride Leadership
- Experience
- 10 Years
- Coaching
- Scale
- 30+
- Clients Managed
- Prep Time
- Zero
- Hours Manual Prep
Overview
Michael Shehane is the founder of InStride Leadership, a coaching practice focused on helping professionals achieve deeper self-awareness to make wise, intentional career decisions. With 10 years of experience spanning university lectures to facilitating multi-day workshops at major tech companies, Michael delivers leadership coaching, trust workshops, presentation skills training, and feedback classes.
While his practice was thriving with a packed schedule of facilitation, sales calls, and client sessions, Michael needed a way to deepen his coaching impact without sacrificing the human connection that makes his work meaningful.
Watch the Full Interview
The Challenge
Despite a decade of coaching success, Michael faced three persistent barriers:
Preparation Gap
Constantly choosing between prepping for workshops and sales calls versus preparing for coaching sessions. His clients sometimes felt like "the middle child" getting less attention.
Flying Blind
No way to track client progress or measure his own coaching effectiveness. He relied on gut feeling and reputation alone, with no evidence to back up his impact.
Tool Fragmentation
A frustrating cycle of paper notes, Google Docs folders, Otter AI transcripts, and ChatGPT conversations that always ended back at square one.
The JourneyLoop Approach
We implemented a three-part coaching intelligence system:
Session Intelligence
AI-powered transcript analysis that captures patterns, themes, and blind spots across all coaching sessions -- no more digging through Google Drive five minutes before a session.
Progress Tracking
Automated tracking of client growth, breakthroughs, and recurring patterns over time. Clients and coaches can see the cumulative journey, not just isolated sessions.
Coach Development
Insights into Michael's own coaching patterns -- helping him process moments, understand his blind spots, and grow as a coach without paying for coaching supervision.
Results
Measurable impact on both sides
Client Impact
- Clients review AI insights before sessions and arrive more self-aware
- Independently identify blind spots and missed opportunities
- Build confidence in their autonomy and self-determination
- See cumulative progress across 12+ session journeys
"I reviewed the results from JourneyLoop. I can really see what that blind spot is."
Coach Impact
- Eliminated manual session prep without losing quality
- Evidence-based understanding of coaching effectiveness
- Ability to scale from 2-3 deep clients to 20-30 managed clients
- Professional development insights without external supervision
"I'm worth that." -- Michael on pricing conversations backed by evidence
"My clients are reaching out, I'm helping them achieve their goals, but through my clients, I'm also striving and reaching my own goals as a coach and also just a human on this earth."
Ready to Transform Your Coaching Practice?
Join coaches like Michael who are building evidence-based practices with JourneyLoop.