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Our Team

Passionate about human connection

We're a dynamic group dedicated to amplifying coaching through invisible technology that enhances rather than replaces human wisdom.

Meet the Team

The humans behind the magic

We're passionate about what we do and dedicated to delivering technology that amplifies human connection in coaching relationships.

  • Marco Lamina

    Marco Lamina

    Founder & Engineering Lead

    San Francisco-based software engineer who left corporate tech to build human-centered AI. Combines deep technical expertise with entrepreneurial vision to create invisible technology that amplifies coaching relationships without adding complexity.

    Full-stack engineer with AI/ML expertise
    Full-time entrepreneur dedicated to coaching technology
    Multidisciplinary background in technology and personal development
  • Michael Shehane

    Michael Shehane

    Coaching Partner & Founder, InStride Leadership

    Executive coach and founder with expertise in linguistics, organizational psychology, and intercultural communication. Ensures JourneyLoop technology serves real coaching relationships through strategic, human-centered design.

    Coached leaders from Meta, Netflix, Airbnb, Stanford, Genentech
    Expert in linguistics and organizational psychology
    Leading AI-powered coaching integration at InStride
    Intercultural communication specialist
Our Founding Story

The Breakthrough That Shaped Everything

How one painful discovery became our north star

Michael Shehane
"I asked AI to give me proof from my session transcripts—verbatim quotes—of when I was doing emotional labor for clients instead of teaching them. And it was true. It hurt, because I thought, 'I'm a coach. Why would I be doing their emotional labor?'"

— Michael Shehane, Executive Coach & Co-Founder

1

The Discovery

Michael, an experienced executive coach who's worked with leaders from Meta, Netflix, and Stanford, decided to test AI analysis on his own coaching sessions. What happened next changed everything.

2

The Evidence

The AI didn't just make vague observations. It provided exact quotes—undeniable proof of patterns Michael couldn't see in himself. The evidence was overwhelming and impossible to dismiss.

The AI's Specific Insight:

"Instead of reframing their negative experience into something positive for them, try asking: 'How could you reframe this as an opportunity?'"

3

The Realization

If a seasoned coach with decades of experience had these blind spots, what about everyone else? This moment revealed a universal truth: no coach can see their own patterns from inside them. The gap between what we think we do and what we actually do is where transformation lives.

4

The Vision Born

That painful moment of recognition became our north star. We saw the future of coaching: evidence over intuition, awareness over assumptions, transformation through truth.

The Virtuous Cycle We Enable

→ Coach sees patterns through AI analysis
→ Client breakthroughs accelerate from better coaching
→ Progress becomes measurable, not just felt
→ Both grow deeper with each session

"The two of us gaining insights between sessions that ratchet our conversations into deeper work."

Our Mission Born From This Moment

To establish coaching as an evidence-based practice where both coaches and clients have access to objective insights about their development journey.

"No coach can see their own blind spots. No client can track their own patterns. AI can see both. The intersection creates transformation."

Our Values

What drives us every day

These principles guide everything we build and every decision we make.

Human Connection First

Technology should enhance, never replace, the sacred relationship between coach and client. Every feature we build deepens human connection.

Invisible by Design

The best technology disappears. We obsess over simplicity so coaches can focus entirely on what they do best: coaching.

Built with Coaches

We don't build in isolation. Every feature is developed in partnership with practicing coaches who understand the real challenges.

Trust & Privacy

Coaching conversations are sacred. We protect client privacy with enterprise-grade security and transparent data practices.

Join Our Mission

Help us amplify human connection

Whether you're a coach who wants to shape our platform, a technologist passionate about human-centered AI, or an investor interested in the future of coaching, we'd love to connect.

For Coaches

Join our pilot program and help shape the future of coaching technology. Your insights drive our development.

Join Pilot Program

For Builders

Passionate about building human-centered AI? We're always looking for thoughtful engineers and designers.

Get in Touch

For Investors

Interested in backing technology that amplifies human connection? We're building the future of coaching at scale.

Partner With Us