Passionate about human connection
We're a dynamic group dedicated to amplifying coaching through invisible technology that enhances rather than replaces human wisdom.
The humans behind the magic
We're passionate about what we do and dedicated to delivering technology that amplifies human connection in coaching relationships.
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Marco Lamina
Founder & Engineering Lead
San Francisco-based software engineer who left corporate tech to build human-centered AI. Combines deep technical expertise with entrepreneurial vision to create invisible technology that amplifies coaching relationships without adding complexity.
Full-stack engineer with AI/ML expertiseFull-time entrepreneur dedicated to coaching technologyMultidisciplinary background in technology and personal development -
Michael Shehane
Coaching Partner & Founder, InStride Leadership
Executive coach and founder with expertise in linguistics, organizational psychology, and intercultural communication. Ensures JourneyLoop technology serves real coaching relationships through strategic, human-centered design.
Coached leaders from Meta, Netflix, Airbnb, Stanford, GenentechExpert in linguistics and organizational psychologyLeading AI-powered coaching integration at InStrideIntercultural communication specialist
The Breakthrough That
Shaped Everything
How one painful discovery became our north star
"I asked AI to give me proof from my session transcripts—verbatim quotes—of when I was doing emotional labor for clients instead of teaching them. And it was true. It hurt, because I thought, 'I'm a coach. Why would I be doing their emotional labor?'"
Michael Shehane, Executive Coach & Co-Founder
The Discovery
Michael, an experienced executive coach who's worked with leaders from Meta, Netflix, and Stanford, decided to test AI analysis on his own coaching sessions. What happened next changed everything.
The Evidence
The AI provided exact quotes—undeniable proof of patterns Michael couldn't see in himself.
AI's Insight:
"Try asking: 'How could you reframe this as an opportunity?'"
The Realization
If a seasoned coach had these blind spots, what about everyone else? No coach can see their own patterns from inside them.
The Vision Born
That painful recognition became our north star: evidence over intuition, transformation through truth.
Coach sees patterns
through AI analysis
Client breakthroughs accelerate
from better coaching
Progress becomes measurable
not just felt
Both grow deeper
with each session
"The two of us gaining insights between sessions that ratchet our conversations into deeper work."
Our Mission
To establish coaching as an evidence-based practice where both coaches and clients have access to objective insights about their development journey.
"No coach can see their own blind spots. No client can track their own patterns. AI can see both. The intersection creates transformation."
What drives us every day
These principles guide everything we build and every decision we make.
Human Connection First
Technology should enhance, never replace, the sacred relationship between coach and client. Every feature we build deepens human connection.
Invisible by Design
The best technology disappears. We obsess over simplicity so coaches can focus entirely on what they do best: coaching.
Built with Coaches
We don't build in isolation. Every feature is developed in partnership with practicing coaches who understand the real challenges.
Trust & Privacy
Coaching conversations are sacred. We protect client privacy with enterprise-grade security and transparent data practices.
Help us amplify human connection
Whether you're a coach who wants to shape our platform, a technologist passionate about human-centered AI, or an investor interested in the future of coaching, we'd love to connect.
For Coaches
Join our pilot program and help shape the future of coaching technology. Your insights drive our development.
Join Pilot ProgramFor Builders
Passionate about building human-centered AI? We're always looking for thoughtful engineers and designers.
Get in TouchFor Investors
Interested in backing technology that amplifies human connection? We're building the future of coaching at scale.
Partner With Us