A free, live class on
coaching with AI.
Every two weeks, Marco and Michael host a live masterclass on building a healthy, practical relationship with AI in your coaching — reading your own sessions, finding your patterns, growing on purpose. You leave with a working prompt tool you can run on your next transcript.
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PriceFree, and it stays free.
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CadenceLive, every two weeks on Mondays.
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HostsMarco and Michael, live.
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You take homeA diagnostic prompt tool for your own sessions.
The recursion is simple: you coach, then you look.
Becoming a better coach makes you a better person, and becoming a better person makes you a better coach. The masterclass is built on that loop. We work with what AI can actually see in a coaching session — the patterns you return to, the moments you give answers instead of holding questions, the skill gaps no one has ever reflected back to you.
It’s made for independent coaches — life, executive, leadership, somatic — who are curious about AI but want it on their own terms, in service of the craft rather than instead of it.
Nothing to install and nothing to prepare. Come once, or come every time — each session stands on its own.
JourneyLoop, in plain language.
Marco walks through what JourneyLoop is and how coaches use it, so you know exactly what world the masterclass lives in before you register.
A prompt tool that reads your sessions.
Every attendee leaves with a diagnostic prompt tool — something you can run on a real transcript the same day and see, in your own words, how you actually coach.
Want a taste before the next session? The coaching spectrum check is a free prompt from the same family, and you can run it today.
A working coach, and the engineer who builds with him.
Michael Shehane coaches executives from Meta, Netflix, and Stanford, and he found his own blind spots by letting AI read his sessions back to him. That discovery is what the masterclass teaches.
Marco Lamina left corporate tech to build coaching AI with him. Between the two of them you get the craft and the machinery, live, in the same room.
More about usRegister for the class, or come look around first.
Registering for the masterclass reserves your seat for the next session — that’s all it does. It doesn’t sign you up for anything else.
If you’d rather get a feel for JourneyLoop between sessions, you can join our community for free — meet the coaches, read what they’re working on, and see how people actually use this in their practice. The live weekly community call is part of paid membership, but the room itself is open.
Is it really free?
Yes. The masterclass is free and stays free. It’s where we meet coaches and where coaches meet us — if you never spend a dollar with us, you still leave with something you can use.
Do I need any tools or technical experience?
No. You don’t need to install anything or be a JourneyLoop user. If you can join a video call, you can join the masterclass.
What if I can’t make the next one?
It runs every two weeks, so the next session is never far away. Each one stands on its own — there’s no sequence to fall behind on.
Does registering sign me up for the community?
No — registration only reserves your masterclass seat. Joining the community is a separate, free step, and a good way to look around between sessions.
Come see what your coaching looks like from the outside.
Free, live, and every other Monday. Bring your curiosity, leave with a prompt tool that reads your own sessions back to you.
Register for the next session →