Becoming a coach was the easy part.
You have a method. What you don’t have is a way to see yourself coach — a mirror. Four classes, one hour each, and the door into a community of coaches building the future of coaching with AI.
You know how to coach, and you have a client or two — maybe none yet. You can run a session, but you’d stumble if someone asked what makes your coaching yours. And the worst part: you’re figuring it out alone.
In four classes you go from running sessions on instinct to seeing exactly how you coach, naming what makes it yours, and trusting it enough to charge for it.
Four hours that change how you coach
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1
Train your companion
Every coach’s AI is different, because every coach is different. You’ll learn how a companion learns, when it’s being agreeable, when it’s inferring past what it knows, and you’ll teach it who you are. Your coaching, your values, your voice. By the end of the hour it’s in your wiki, and your companion knows you.
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2
Bring AI into the room
The hardest part isn’t the technology. It’s the ask. You’ll learn how to invite a client to record a session in a way that builds trust instead of breaking it — the language, the framing, the consent. Then you’ll do it. Your homework is a real, recorded coaching session.
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3
Reflect on the session, together
You ran the session. Now you look at it. What changed with AI in the room, for you and for your client? You’ll learn what a companion can show you that you couldn’t see in the moment — the emotion you moved past, the question you didn’t ask.
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4
See your metapatterns
One session shows you a moment. Many sessions show you yourself. You’ll learn to read across your transcripts for the patterns that matter, and that one skill opens two doors at once.
Outward, you see the coaching arc — how to shepherd a client from the first consultation, to setting goals, to the midpoint check-in, to a clean goodbye and the referrals that follow. You learn to hold the whole journey.
Inward, you see yourself, and your business development becomes obvious. The clearer you are on who you are as a coach, the clearer the alignment between you and the clients you’re meant to serve. The more you know yourself, the more you can help them. And knowing that is what makes it recursive.
Every uncaptured session is growth you won’t get back.
For the coach pursuing PCC or MCC, raising their rates, or selling into enterprise, the Bootcamp turns the hours you’re already logging into a documented record of how you’re getting better — the evidence that lets you charge for what you couldn’t see before.
The Bootcamp is the door, not the destination.
From there you join the community — an ongoing cohort of talented, hardworking coaches who want to keep improving and want a front-row seat to where AI and coaching are headed. Your AI companion and the weekly cohort meeting continue afterward.
Inside, there’s always more: storytelling intensives, updates as the technology moves, guest speakers, and coaches who take this as seriously as you do.
Four classes, and your way in.
Then $99/month for the companion and the community.
- Four live classes — train your companion, bring AI into a real session, reflect on it together, and learn to read your own metapatterns, hosted by Marco and Michael.
- Your own AI companion — a thought partner in Telegram, with Michael Shehane’s practice built in, that joins your sessions and tells you what it noticed.
- Your private Vault — the secure home for your sessions, transcripts, client relationships, and consent records, yours to export and never used to train AI.
- A client portal — a shared space where your clients see what they’re working toward, revisit what they’ve worked through, and give consent to record.
- The weekly cohort and community — live Monday group coaching with Marco and Michael, alongside an ongoing community of coaches building the future of coaching with AI.
- Guest speakers and storytelling intensives — plus updates as the technology keeps moving.
A fraction of a mentor coach
A mentor coach sitting in on every session would cost a fortune; your companion is there before and after every session for a small fraction of that.
Your hours are already happening
You’re coaching anyway, and every uncaptured session is growth you don’t get back — this turns the hours you’re already logging into compounding insight.
The record behind your next rate
For the coach moving from pro bono to paid, or toward PCC and MCC, this becomes the honest evidence base for your growth and your impact.
The colleagues solo work never gave you
Most of the work of coaching is done alone; this is a community of peers who refuse to coast and pull your coaching up with them.
Be a builder of the norm
The coaches who shape how AI enters this profession are the ones starting now, while it’s still being figured out.
Future-proof by getting more human
Your edge against commodity AI coaching isn’t avoiding AI, it’s becoming the most self-aware coach your clients can find.
It compounds instead of ages
The companion learns you over time and the technology keeps advancing under you, so what you buy keeps getting better as you do.
Built the way it should be
By a coach, for coaches, with privacy and presence as non-negotiables and the human firmly in the chair — the version of AI-in-coaching you’d actually want to exist.
“My companion is changing my life” — Kate Morgan
“Blind spots in my own practice I never would have seen alone” — Michael Shehane
“The difference between coaching from memory and coaching from insight” — Stephen Farley
“It elevates my practice without getting in the way of the work” — Arika Allen
You’ll set up your account and join the next cohort. Prefer to look first? Come to the free Round Table, or join the community free to take a look around.
A working coach, and the engineer who builds with him.
Michael Shehane coaches executives from Meta, Netflix, and Stanford, and he found his own blind spots by letting AI read his sessions back to him. That discovery is the reason this exists.
Marco Lamina left corporate tech to build it with him. Eight years of friendship and training together taught them the same thing: you grow from steady feedback, not the occasional review. They kept it small on purpose, so the two people who built the method are the two people you learn from.
More about usStill unsure? Start with something free.
No need to decide today. The Coaching & AI Round Table is free, live, and hosted by Marco and Michael every couple of weeks — the same work the Bootcamp is built on, in a single hour. Come once, see how it feels to watch your own coaching clearly, and decide from there.
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